Adolescent Depression: Video Ads on Instagram

Last updated: November 6, 2024
Sponsor: Yale University
Overall Status: Completed

Phase

N/A

Condition

Depression

Treatment

Depression

Depression, adjusted

Control

Clinical Study ID

NCT05755165
2000028980_e
No NIH funding
  • Ages 14-18
  • All Genders
  • Accepts Healthy Volunteers

Study Summary

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to:

  1. Reduce stigma and self-stigma related to depression, and

  2. Increase treatment-seeking intentions.

Eligibility Criteria

Inclusion

Inclusion Criteria:

  • English-speaking

  • Living in the US

  • Ages 14 - 18

Exclusion

Exclusion Criteria:

  • None

Study Design

Total Participants: 1235
Treatment Group(s): 3
Primary Treatment: Depression
Phase:
Study Start date:
August 01, 2024
Estimated Completion Date:
September 01, 2024

Study Description

Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl.

The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos.

Outcomes will include:

  1. Primary outcome: engagement (a composite of likes, shares, comments, and views)

  2. Secondary outcome: clicks on a designated link at the end of the video ad.

Connect with a study center

  • Yale Child Center

    New Haven, Connecticut 06510
    United States

    Site Not Available

  • Yale Child Study Center

    New Haven, Connecticut 06510
    United States

    Site Not Available

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