Accelerate Clinical Enrollment

Grasping for innovation: Where should industry look?

Monday, October 30, 2017

The Pulse on Patient Recruitment by Ashley Tointon

As technology progresses at a rate hard to keep up with, many in the clinical trials space struggle to be innovative while desperately wanting to try something new. Clinical trial recruitment is a difficult endeavor; removing barriers to participation is a priority. One way to make things easier it to try innovative ideas that make things less complicated for patients. These can be simple solutions like eConsenting or eDiaries, or can be as complex as fully remote trials using telemedicine technology.

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Examining the nuances of patient engagement versus recruitment

Monday, September 11, 2017

The Pulse on Patient Recruitment by Ashley Tointon

Patient engagement and patient recruitment are two very different activities that often intersect. Engagement activities often involve broad solicitation of feedback to understand how a particular disease state affects a person’s daily life. The engagement to solicit feedback can come in many forms such as speaking engagements, patient panels or online surveys. Patient recruitment consists of the strategy and activities to increase clinical trial awareness among specific populations. Understanding the differences and the intersection points of patient engagement and patient recruitment can lead to a more appreciative look at not simply why we need the information, but how the information can be used to inform and transform clinical trial design.

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The call for patient feedback

Monday, July 31, 2017

The Pulse on Patient Recruitment by Ashley Tointon

Having a patient-centered approach is a positive trend in sponsored clinical trials as more companies reach out to seek input from patients. Pa­tient feedback can assist protocol developers in the creation of clinical trials that are more appealing to study volunteers. The input that patients are providing may be just as expected or it may be completely surpris­ing, yet incorporating the feedback into a fully developed strategy or protocol is not an easy task.

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Communicate, motivate and activate for successful patient recruitment

Monday, June 19, 2017

The Pulse on Patient Recruitment by Ashley Tointon

Recruiting patients for clinical trials is not as straightforward as it may seem. Identify­ing patients that match the inclusion and exclusion criteria can be an immense task on its own, yet it is not simply the identification that leads to successful enrollment. In order to collect optimal data, it is imperative to communicate, motivate and activate those patients who are willing to invest their time as participants.

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Best and worst digital campaigns for patient recruitment

Monday, May 8, 2017

The Pulse on Patient Recruitment by Ashley Tointon

Recently, I was asked to discuss aspects of my best and worst digital campaigns for patient recruitment. Having completed so many digital campaigns, it is difficult to discern the best and worst, as they all had different parameters. Looking back retrospectively, distinct markers of good digital planning were determined primarily by two factors—strategy and execution.

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Changes in recruitment

Monday, February 13, 2017

The Pulse on Patient Recruitment by Ashley Tointon

Looking retrospectively, patient recruitment activities have evolved greatly. Unfortunately, some issues are cyclical and see resurgence from time to time. Sending in-person recruitment assistance to sites, leveraging patient advocacy outreach and the increased use of videos are just a few examples of valuable tactics that come in and out of popularity, much like recycled fashion. Is this because we don’t disseminate learning? Is it because we run out of new ideas to solve old issues? Realistically, there are many old patient recruitment problems that have yet to be properly solved. Two major issues yet to be solved are the awareness of clinical trials and how to engage with patients.

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Social listening or patient panels?

Monday, December 12, 2016

The Pulse on Patient Recruitment by Ashley Tointon

With patient engagement activities ramping up in the clinical trials industry, sponsors are looking at different methods to engage patients. Two popular tactics—social listening and patient panels—are being conducted more regularly to gain insights into patients’ perceptions. Both tactics are valuable to learn from: Social listening is passive listening and patient panels are active engagement.

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Go directly to the source—Patients

Monday, November 14, 2016

The Pulse on Patient Recruitment by Ashley Tointon

With more companies working on patient-centric initiatives, it’s a good time to appraise what is being done to enhance the patient’s clinical trial experience. Although there is no agreed-upon definition of the term patient centricity, the premise is to put patients first.

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Healthcare as a service offering

Monday, October 17, 2016

The Pulse on Patient Recruitment by Ashley Tointon

Healthcare is one of the most personal services you can encounter. As a patient, consider how the healthcare experience compares to other personal service offerings. In other service offerings, the importance of the overall experience, the personal touch and the perceived value of the service is what determines repeat business. As a patient in a clinical research study these same factors determine whether you will participate and may also determine whether you remain in the study or terminate your participation.

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