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MediMedia Managed Markets wins awards for data analytics and healthcare communications

Wednesday, November 22, 2017

ICON, a global provider of drug development solutions and services to the pharmaceutical, biotechnology and medical device industries, announced that MediMedia Managed Markets, an ICON company, has received two gold industry awards in recognition of innovative customer solutions.

MediMedia was awarded gold for the Best Use of Data Analytics at the 2017 Medical Marketing & Media (MM&M) Healthcare Awards. The award recognized MediMedia’s work on a stakeholder mapping and segmentation project for a pharma customer, which involved mapping hospitals to health systems, integrated delivery networks, group purchasing organizations and accountable care organizations (ACOs). MediMedia developed a fully integrated data ecosystem, including data from 17 sources, that provided visibility across all customer types and standardized performance measurement and reporting. The analysis and supporting data ultimately helped to refine brand market access strategy; revise sales alignment; and develop resources for underperforming segments. Results included expanded inpatient formulary coverage and improved utilization rates with both system-affiliated and ACO-affiliated consumers.

MediMedia also won gold in the Digital Media Mobile App category at the 2017 MarCom Awards, a global awards program that honors excellence in marketing and communication. MediMedia was a winner for developing a Local Care Center Finder App for Otsuka America Pharmaceutical Inc. The app, which is part of Otsuka’s ASSURE Program, helps patients find alternate locations, such as retail pharmacies and infusion centers, where they can receive their prescribed injection from a licensed healthcare professional.

In addition to the two gold awards, Jodie McVan, Head Creative Services, Global Access, Commercialization and Communications, has also been selected as a finalist in the 2017 Stevie Awards for Women in Business. More than 1,500 entries were submitted in 2017 and Jodie was selected as a finalist in the Woman of the Year – Advertising, Marketing & Public Relations category. Winners will be announced at a ceremony in New York on 14 November.

Commenting on the awards, Ramita Tandon, EVP, ICON Commercialization & Outcomes, said: “We are honored to be recognized as the industry’s best for mapping key stakeholders to support Market Access strategies and improving product utilization. ICON provides the real world evidence-based expertise, insights, and tools to leverage our deeper understanding of patient experiences and priorities, while accelerating market access for products that are truly aligned to patient, payer, and provider demands.”

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