Bringing Innovation to the Clinical Trials Landscape
July 2, 2018
For decades, clinical trials have been designed as randomized, controlled studies, but change is on the horizon. Thinking out of the box is fast becoming the norm as researchers grapple with the best ways to bring effective treatments to an increasingly complex patient population.
Clinical Trials Pros Sometimes Struggling to Make Online Recruitment Strategies Pay Off
In many respects, effective clinical trial recruitment comes down to effective advertising. Yet fewer than 15% of recruitment strategies successfully use new advertising technologies such as social media, online advertising or data mining.
Also in this issue:
Part Two of Four: Interviews Won’t Identify Candidate Fraudulence
Research as Care: Bringing Clinical Research Directly to Patients and Physicians