For decades, clinical trials have been designed as randomized, controlled studies, but change is on the horizon. Thinking out of the box is fast becoming the norm as researchers grapple with the best ways to bring effective treatments to an increasingly complex patient population.

Clinical Trials Pros Sometimes Struggling to Make Online Recruitment Strategies Pay Off

In many respects, effective clinical trial recruitment comes down to effective advertising. Yet fewer than 15% of recruitment strategies successfully use new advertising technologies such as social media, online advertising or data mining.

• Part Two of Four: Interviews Won’t Identify Candidate Fraudulence
• Research as Care: Bringing Clinical Research Directly to Patients and Physicians
• Regulatory Update
• Month in Review
• FDA Actions
• Study Lead Opportunities
• New Drugs in the Pipeline