Bert Spilker's Pharma Principles of The Week
Posted by: Bert Spilker
- The perception of medical value of most new products goes through a series of stages from unrealistic optimism to unrealistic pessimism and eventually to a balanced view.
- Time is generally viewed in drug development as the single most precious resource you have to spend.
- There is a spectrum for discovering drugs that ranges from purely rational to that of pure chance or serendipity.
Bert Spilker , PhD, MD is an independent consultant who was most recently the Senior Vice President of Scientific and Regulatory Affairs for PhRMA. He is the founder of Bert Spilker & Associates (BS&A).