Acurian Offers Performance-based Advertising Contracts
Horsham, Pa.-based Acurian has expanded its patient recruitment services to include advertising-based strategies that reduce risks for their clients. Typically, according to Acurian, pharmaceutical, biotech and medical device companies that rely on patient recruitment companies to create centralized advertising campaigns to enroll patients into research studies have little or no recourse if the advertising campaign fails. Acurian’s advertising services offer sponsors performance-based contracts, with payment based on campaign success. Acurian is currently running two large centralized advertising campaigns under performance-based contracts.