BBK Worldwide will expand in Europe and Latin America under the direction of Tatiana Sultzbach, who recently joined the patient recruitment firm in its market development department.
“Although clinical research continues its movement toward a multinational enterprise, there is no substitute for local presence in each country in which a study will be conducted,” Sultzbach said. “We will continue to build upon the network to ensure that patient perspectives and needs are fully integrated into all aspects of study planning.”
Sultzbach expects to announce six new BBK alliance partners within the next several months. A native of Bogotá, Colombia, Sultzbach previously served as director of international services for the Methodist Healthcare System in San Antonio, Texas. There, she launched the International Physician Panel which recruited physicians around the world to expand their training at Methodist Healthcare facilities -- with the goal of transferring medical knowledge and techniques back to their countries of origin.
“Partnering is a critical component of our industry,” said BBK co-founder Bonnie A. Brescia, “and Tatiana’s strengths in building collaborations throughout the health-care community will bring even more value to study sponsors and their research partners.”