Ignite Health, an inVentiv Health company, has named Brian Lefkowitz its chief creative officer. Lefkowitz will be responsible for leading all creative efforts as well as building a unified creative structure for the agency's East and West coast offices.

Lefkowitz has more than 17 years of advertising and marketing experience, most recently serving as senior vice president, creative director at Digitas Health.  He also spent 13 years at Grey Worldwide, including vice president and creative director positions.

"As one of the top creative talents in the industry, with a unique mix of skills and creative leadership credentials, Brian brings both big-idea thinking and a deep knowledge of the digital arena. We're thrilled to have him with us and look forward to the value his new role provides to our current and future clients," said Matt Brown, president of Ignite Health.