Truveris has named Bryan Birch chairman, president and CEO.

Birch brings more than 20 years of domain experience that includes senior executive roles at Medco Health Solutions, Empire Blue Cross Blue Shield and Oxford Health Plans. Prior to joining Truveris, Birch was chairman, president and CEO of Touchstone Health Plans, where he was responsible for the Medicare Advantage Heath Plan

“Having Bryan join the company is a huge endorsement,” said A.J. Loiacono, a founding member of Truveris. “Bryan understands the inefficiencies of the claim processing system and how to apply technology to ensure cost containment for customers of all sizes.”