Quintiles has formed a Digital Patient unit which brings together the company’s online communities and digital expertise to directly engage patients.

The goal of this new organization is to provide patients with information to better manage their personal health and to provide them with opportunities to participate in clinical research, observational studies and programs to better manage their conditions.

“Today, patients are as likely to seek information online about personal health as they are about the weather,” says David Coman, senior vice president at Quintiles and head of its new Digital Patient unit. “By unifying our digital patient resources, we will be better able to deliver proper content to patients while providing our customers with a more efficient channel to find the appropriate people who may be interested in participating in clinical, observational or disease management programs.”

Quintiles’ new Digital Patient unit has the ability to recruit patients by combing the digital universe for patients seeking information to manage their health, and its two patient communities, www.MediGuard.org and www.ClinicalResearch.com.