Medivir, a Stockholm-based specialty pharmaceutical company focused on infectious diseases, has appointed Henric Juserius to head the company's commercial activities.

Juserius, who will have overall responsibility for Medivir's pharmaceutical marketing and sales, will join the company in August 2012 and will be part of the management team. He has 20 years experience in pharmaceutical marketing and sales in companies such as Astra, GlaxoWellcome, Pfizer and EMD Serono. Most recently, Juserius served as commercial director for the Nordic region at Actelion Pharmaceuticals.

"[Juserius’s] extensive experience and broad expertise in marketing and sales of prescription drugs from both large and small pharmaceutical companies will be invaluable now that Medivir is approaching a market launch in the Nordic countries of its flagship product for hepatitis C, TMC435,” said Maris Hartmanis, president and CEO of Medivir.