ICON appoints Howie as chief marketing officer
Icon,a global provider of outsourced development services, has named Robert L. Howie, Jr. as its new chief marketing officer.
Howie is a seasoned executive with a strong background in marketing, business development, market research, publishing and communications. He joins Icon from Palladium Group, a management consultancy focused on strategy execution which he co-founded. In his role as Palladium’s managing director and chief marketing officer, Howie led the promotion of the Balanced Scorecard to its position as the dominant framework worldwide for executing organizational strategy. Prior to Palladium, Howie held senior management positions at ISS, DMR Group, Yankee Group, Exxon Office Systems and Houghton Mifflin Company.