BBK is empowering attendees of DIA’s 49th annual meeting, in Boston June 23-27, to support victims of the Boston Marathon attacks. In the spirit of using “mobile for good”—and leveraging BBK’s mobile platform—meeting attendees can text “Boston Strong” to 617-706-4000 any time during the conference.
“Boston Strong” has become the rallying cry in the aftermath of the attacks, inspiring courage, compassion and strength. For each text received, BBK and contributing companies will donate $5 to The One Fund Boston—a victim relief fund established by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families affected by the attacks.
The DIA meeting brings together more than 7,000 life science professionals involved in the discovery, development and life cycle management of new treatment options. “The DIA members represent an industry whose scientific and medical achievements have played a tremendous role in advancing the way the survivors have been, and will continue to be, treated,” said Joan F. Bachenheimer, founding principal, BBK Worldwide.
BBK is inviting other exhibiting companies to donate to the effort and extend BBK’s original goal of $10,000. “We are pleased to announce that Infinata has contributed $5,000, and that Pearson, its parent company, has matched that amount,” said Bonnie A. Brescia, founding principal, BBK Worldwide.
“When we learned about BBK’s effort to mobilize the DIA community in support of Boston and The One Fund Boston, we immediately wanted to contribute and rallied other companies to do the same,” said Kristopher E. Sarajian, director of marketing and public relations, Infinata, which publishes BioPharm Insight and BioPharm Clinical.
ERT and Valesta Clinical Research Solutions, a division of On Assignment, also have contributed to the effort. Once the current goal of $22,000 is achieved, attendees will be given the opportunity to donate on their own by going to www.OneFundBoston.org.
“As we assemble in Boston, we couldn’t think of a more fitting tribute to honor the city and the victims of the Boston Marathon attacks,” said Eric Rosen, manager, public relations for DIA. “We value the tremendous initiative BBK has shown by launching this effort and their extension of goodwill to our members. We will be furthering their effort by paying tribute to those affected by the Boston Marathon attacks with a video that will be shown during the plenary session on Monday, June 24.”
