SCORR Marketing finalist in health care marketing competition
SCORR Marketing is a finalist in the Medical Marketing and Media (MM&M) Awards, an award competition in the health care marketing industry.
SCORR is a finalist for work done on behalf of Theorem Clinical Research for the 2012 Drug Information Association Annual Meeting. SCORR developed a strategic branding program that included the trade show booth and campaign based around the theme, “Think Theorem.” SCORR arranged to have a living statue—an actor painted in bronze and posed as Auguste Rodin’s “The Thinker” sculpture—as a lead generation technique at the trade show exhibit.
SCORR also won two awards in the Thirtieth Annual Healthcare Advertising Awards, a national competition sponsored by the Healthcare Marketing Report, for the same work.
More than 100 independent industry judges representing a variety of disciplines and backgrounds within the health care marketing community completed two rounds of comprehensive scoring to determine the finalists.