Attunity, a provider of information availability software solutions, has appointed Lawrence Schwartz as the company’s vice president of marketing. Schwartz will be responsible for marketing and sales enablement. He will focus on driving demand generation and brand awareness as the company positions itself for growth in the data replication and cloud computing markets. Schwartz joins Attunity with 20 years of experience in data and information systems.

Schwartz previously was vice president of marketing for Tokutek, a database technology company. At Tokutek, Schwartz led worldwide marketing, PR, product management, social, community and partner efforts for MySQL and MongoDB solutions at the forefront of Big Data.

Schwartz also held senior marketing and product management roles at E Ink, a pioneer of TFT and electronic paper displays for the eBook and tablet markets. Schwartz was at EMC in the Symmetrix division, where he managed the marketing rollout of flash storage as well as led the introduction of RSA security features into the product line.