The Kantara Initiative, which helps organizations establish verified trust in use of digital identities for business and government services, and SAFE-Biopharma, which provides a global digital identity and digital signature standard for the life sciences, have pledged to adopt the four principles of the National Strategy for Trusted Identities in Cyberspace (NSTIC), the White House initiative to improve the privacy, security and convenience of sensitive online transactions.

The four NSTIC principles are 1) privacy enhancing and voluntary, 2) secure and resilient, 3) interoperable and 4) cost-effective and easy-to-use.

NSTIC aims to protect individuals, businesses and public agencies from the costs of cyber-crimes while ensuring internet support of innovation and its role as a marketplace. NSTIC calls for development of an identity ecosystem—interoperable technology standards and policies—in which individuals, organizations and underlying infrastructure such as routers and servers can be authoritatively authenticated.