Established more than a decade ago as a think tank for global enrollment strategies, the BBK Worldwide Patient Recruitment Global Alliance has grown to represent more than 50 companies around the world. These companies work in collaboration to support clinical trial recruitment and retention. Alliance founder BBK now has announced the creation of regional hub leaders to further enhance its ability to evaluate and train international consulting companies in the marketing discipline of patient recruitment, a necessary step to ensure culturally relevant and seamlessly integrated global offerings.
According to BBK, the alliance represents a deliberate shift from industry merger and acquisition trends. Members, under the guidance of their hub leader, rely on their autonomous position to ensure sponsors receive the most unbiased and informed regional recommendations.
“BBK’s mutually beneficial and exclusive relationships with these best-in-class, independent companies bring new meaning to ‘feet on the street,’” said Bonnie A. Brescia, founding principal, BBK Worldwide.
The regional hub leaders are:
These long-standing alliance members, chosen for hub leadership, also focus their efforts on bringing increased public understanding of clinical research to the international landscape. In the coming months, the alliance will launch a series of research initiatives that will support the development of geo-optimized tactics to maximize return-on-investment for sponsors.
Comprised of vetted, trained and experienced clinical trial communications and technology companies, the Patient Recruitment Global Alliance provides clinical research professionals with recruitment and retention solutions for complex multinational enrollment. Founded by BBK Worldwide, the alliance includes partner companies as well as member firms offering functional-specific or country-specific resources.