• SKIP TO CONTENT
  • SKIP NAVIGATION
  • Patient Resources
    • Clinical Trial Listings
    • What is Clinical Research?
    • Volunteering for a Clinical Trial
    • Understanding Informed Consent
    • Useful Resources
    • FDA Approved Drugs
  • Professional Resources
    • Research Center Profiles
    • Market Research
    • Benchmark Reports
    • FDA Approved Drugs
    • Training Guides
    • Books
    • eLearning
    • Events
    • Newsletters
    • White Papers
    • SOPs
  • White Papers
  • Clinical Trial Listings
  • Advertise
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » inVentiv Health acquires Catalina Health

inVentiv Health acquires Catalina Health

October 31, 2013
CenterWatch Staff

CRO inVentiv Health has acquired Catalina Health, a subsidiary of Catalina Marketing, and combined the organization with Adheris, an inVentiv Health company.

With this acquisition, inVentiv Health’s Adheris becomes the nation’s largest provider of tailored, direct-to-patient medication adherence programs. Medication adherence programs, which include refill reminders and disease education, help millions of chronically ill people stay on their doctor-prescribed treatment, saving the healthcare system money and improving patient outcomes.

Both Adheris and Catalina Health work through pharmacies across the country to deliver adherence communications to millions of people. Adheris now has an unmatched reach through a network of more than 40 pharmacy partners composed of 30,000 pharmacies representing 65% of all retail prescriptions. Adheris continues to rapidly grow its physician office network as a complement to its pharmacy network, allowing the company to reach even more patients with personalized communications across the continuum of care.

“Improving patient outcomes is our number one priority,” said Mark Dmytruk, president, inVentiv Health patient outcomes. “A coordinated adherence approach—reaching individual patients across multiple touch points with customized messages based on predictive analytics—improves adherence in ways other organizations simply cannot match.” 

Adheris’ enhanced services will allow patients to receive communications in the doctor’s office from their healthcare provider, followed by face-to-face communication with their pharmacist. Later, when it is time to refill their prescription, Adheris can send patients a message from their pharmacy reminding them of the importance of staying on the medication their doctor has prescribed. Communications can be delivered through multiple channels, including mobile.

By combining its experience in predictive analytics with Catalina Health, Adheris will offer even stronger and more effective messaging based on a more robust understanding of consumer preferences and needs. The acquisition also allows Adheris to provide clients with a single vendor for the purchase of multiple services, further streamlining the delivery of effective adherence communications.

Adherence programs have demonstrated value in improving individual health and saving the healthcare system money. At a time when federal, state and private healthcare programs are seeking ways to reduce costs and improve care, adherence programs are increasingly important and further the goals of the Affordable Care Act.

“Over the past year, we’ve seen growing client demand for coordinated patient messaging and an increased focus on patient-centric outcome strategies,” said Dmytruk. 

Renee Selman, president of Catalina Health, will lead the combined business. Previously, Selman worked in various leadership positions with Johnson & Johnson, including worldwide president of Ethicon Women's Health and Urology. Jim Rotsart will move from general manager/executive vice president of Adheris to become executive vice president of inVentiv Health patient outcomes.

Catalina Health will now operate under the Adheris name.

    Upcoming Events

    • 16Oct

      MAGI@home Clinical Research Conference 2023

    • 25Oct

      2023 WCG Patient Forum

    • 26Oct

      FDA in 2024: What to Expect in an Election Year

    Featured Products

    • Surviving an FDA GCP Inspection

      Surviving an FDA GCP Inspection: Resources for Investigators, Sponsors, CROs and IRBs

    • Best Practices for Clinical Trial Site Management

      Best Practices for Clinical Trial Site Management

    Featured Stories

    • Donna Snyder

      New WCG Executive Physician Outlines Goals for Clinical Research

    • Hand Shake at Meeting

      Partnership to Bolster Trials in Low Resource Regions Kicks Off

    • Guidelines-360x240.png

      Major Industry Groups Offer Feedback on ICH’s E6(R3) Guidelines

    • AsktheExpertsBadge-360x240.png

      Ask the Experts: Monitoring

    Standard Operating Procedures for Risk-Based Monitoring of Clinical Trials

    The information you need to adapt your monitoring plan to changing times.

    Learn More Here
    • About Us
    • Contact Us
    • Privacy Policy
    • Do Not Sell or Share My Data

    Footer Logo

    300 N. Washington St., Suite 200, Falls Church, VA 22046, USA

    Phone 703.538.7600 – Toll free 888.838.5578

    Copyright © 2023. All Rights Reserved. Design, CMS, Hosting & Web Development :: ePublishing