Academic Medical Centers (AMCs), which have had an uneasy relationship with industry for the past two decades, now have a renewed interest in partnering with industry sponsors for clinical studies and are investing significant resources to improve efficiencies and become more competitive in obtaining industry sponsored grants.
Balancing high-tech and high-touch approaches
Patients want a friendly face to guide them into clinical trials, not an avatar. But as people increasingly use technology for everything from buying groceries to Googling their medical symptoms, technology is gaining a strong foothold in clinical trial recruitment.
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