Southern California-based CRO WCCT Global has implemented an international patient recruitment strategy, led by the use of an in-depth social media strategy and optimized search engine approach. WCCT Global has a complete design team able to produce any print materials needed for a campaign in any language. Each print material for a study is connected to a digital website where the viewer can scan with his or her smart phone and sign up for a study without having to make a phone call.
This process allows for a much higher conversion compared to traditional print materials. WCCT Global decided to add this service offering because many sponsors initiate clinical sites in the U.S. and internationally simultaneously. This allows sponsors to not only have one CRO conduct all of the outsourced services for the study, but also centralize all international and domestic recruitment efforts within one organization, ultimately leading to a much more efficient trial.
WCCT Global also has successfully implemented its paperless bedside data capture system in its early phase clinical trial units in California with the use of TrialOne. TrialOne is a proactive eSource and phase I site automation solution for early phase clinic operations. The data collected is entered within 48 hours of the patient’s visit to the site. The data is stored and categorized to allow sponsors to access patients based on indication. This web-based, tablet compatible system provides an advanced platform for automation and complies with FDA 21 CFR part 11, as well as with supporting standards such as CDISC.