DAC Patient Recruitment Services, an Imperial company and provider of patient recruitment and retention for global clinical trials, took home the gold in the 2014 AVA Digital Awards competition for writing, design and execution of its DACTracks digital marketing campaign. DAC’s winning entry was a multifaceted campaign promoting the company’s proprietary DACTracks clinical trial metrics technology. Campaign components included a web site subpage, web site banner, promotional and instructional video, online fact sheet, press release and eblast.
"Each of these elements worked in synergy to convey the core message in a concise and compelling way. The campaign also represented good use of message repetition across multiple platforms, which is fundamental to effective marketing," said Ed Dalheim, AVA Digital Awards director.
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. There were 2,100 entries from 10 countries in this year’s competition, with winners selected from 225 divisions across seven categories.
The award adds to DAC’s growing list of creative honors, which includes four international AVA Awards and two international Hermes Creative Awards in 2010 and 2011, respectively.
"I am proud of the outstanding accomplishments of DAC’s creative team, which is but one example of the commitment to excellence embraced by the entire Imperial Family of Companies," said Vaughn Anthony, DAC creative services director. "We will continue to hone our creativity to advance the goals of our clients."