Synergistix, a provider of customer relationship management (CRM) solutions for life sciences, has launched the newest member of its Customer Analysis and Targeting System (CATS) Software Suite: CATS Express, a smartphone version of the company’s CRM solution.
CATS Express allows field-based users to capture and record interactions with healthcare professionals and institutions quickly and accurately when laptops or tablets are unavailable. CATS Express enables sales, clinical and other life science teams to utilize any smartphone, including Apple and Android phones, to view practitioner profiles, quickly record calls or visits and capture PDMA/Part 11-compliant electronic signatures for sample transactions. It offers rapid, convenient and secure access to data and can eliminate the need for paper forms. CATS Express is fully compatible with the architecture of all CATS products, including CATS Mobile (the iPad/Windows 8 tablet version) and CATS 3 (the PC-based version).
“Our clients’ workforces are becoming increasingly mobile. Life sciences professionals often work off-site and in the field, so it’s important that their CRM keeps up with their needs. The CATS Express solution puts customer relationships in the palm of the rep’s hand,” said Don Schenker, president and CEO of Synergistix.