PPD wins awards for multimedia promoting the value of clinical trials
CRO Pharmaceutical Product Development (PPD) has been recognized with awards for excellence in multimedia and digital communications that demonstrate the importance of clinical research in developing life-changing medical treatments. PPD recently earned four Telly Awards and three Web Health Awards.
The Telly Awards, founded in 1979, honor outstanding commercials, programs, videos and films, and receive more than 12,000 annual entries that are judged by advertising and production professionals to recognize distinction in creative work. Now in its 16th year, the Web Health Awards program celebrates high-quality digital resources for consumers and health professionals as determined by a panel of industry professionals who review hundreds of entries based on content, format and success in reaching the target audience.
“Multimedia platforms are powerful tools we use to educate, enlighten and inspire people about clinical research and the mission, vision and values of PPD,” said Elizabeth Kuronen, PPD’s vice president of strategic communications and marketing. “As a gateway to understanding PPD and the important work we do, our digital presence must be engaging to a broad range of stakeholders. These awards highlight PPD’s commitment to spreading the word about life-saving clinical trials.”
PPD earned two Telly Awards for PPD Brings Life-changing Therapies to Market, a video featuring company employees describing their passion for clinical research. The company also received two Bronze Telly Awards for a video exploring a state-of-the-art, current Good Manufacturing Practice (cGMP) facility, the PPD cGMP Laboratory Tour video.
PPD earned a Web Health Award for the company’s main web site, which details clinical research service offerings, therapeutic experience and the drug development process. The Web Health Awards also recognized the PPD Beach2Battleship Triathlon microsite and mobile site, which showcases PPD’s annual iron-distance triathlon and signature public education campaign spotlighting the role clinical trials play in improving health and saving lives.