Evidera, a global provider of health economics, outcomes research, market access, data analytics and epidemiology solutions, has announced the addition of Xavier Badia, M.D., M.P.H., Ph.D. Badia will be senior research leader and senior leader of market development for the growing Evidera team in Europe.

This appointment expands the company’s presence in continental Europe, provides additional local experience to its current client base and creates opportunities for continued growth. Badia will provide high-level strategic and scientific leadership in health economics, outcomes research and market access; offer clients in-depth experience in European market access and evidence generation; and facilitate communication between Evidera and European decision-making bodies.

Badia specializes in evaluating and developing innovative pricing agreements, health policy, clinical effectiveness and patient-reported outcomes. He has led projects focused on therapeutic areas including oncology, endocrinology, cardiovascular, osteoporosis, CNS and rare diseases.