PPD’s acquisition of Acurian last summer signaled a significant change underway in the patient recruitment landscape: Major CROs now consider patient recruitment services, once used primarily to rescue under-enrolling studies, as a core activity in study planning. Providing strategies for patient recruitment has become critical to staying competitive in the CRO marketplace.
Trials with in-home nurses poised to grow
The quest to both recruit and retain clinical trial participants has spurred a variety of patient-centric initiatives—from online patient communities to the use of neighborhood pharmacies as trial sites. But one idea not only has caught on, it has spawned a successful niche industry: in-home clinical trials.
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