PDR Network, a Montvale, N.J.-based provider of drug information and prescriber communications, has merged with LDM Group, a St. Louis, Mo.-based provider of behavior-based patient and consumer health information.
Thomas H. Lee, president of Lee Equity Partners, the majority shareholder of PDR, said, “This merger brings together two companies known for high-quality health information. PDR, trusted by generations of healthcare providers to deliver important drug information, and LDM, with its unmatched offering of behavior-based patient and consumer health information, now will offer innovative ways to create value for EHR/EMR partners, pharmacies, payers and pharmaceutical manufacturers with services that enable prescribers and their patients to achieve better health.”
“The realities of the new healthcare delivery models require all participants to have access to more timely and relevant health information,” said Mark Heinold, CEO of the new company. “We believe that when it comes to healthcare, knowledge really is power—and in the hands of healthcare professionals and patients, it can significantly impact health outcomes.”
PDR’s expanded ability to deliver health information will include the broadest EHR reach—deep into prescriber workflow—when and where prescribing decisions are made. This capability, combined with a proven ability to reinforce provider-patient communications through pharmacist-led counseling, significantly improves medication adherence and patient outcomes.
In addition, PDR will offer digital communications channels designed to reach healthcare providers outside of workflow, with PDR-delivered education and clinical messages received by physicians, nurse practitioners, physicians’ assistants and pharmacists.
In conjunction with this transaction, Richard Altus, PDR’s former president and CEO, will be joining Lee Equity as an operating advisor. In this role, he will participate actively in evaluating new investment opportunities.