Veeva Systems, a cloud-based technology company based in Pleasanton, Calif., has launched Veeva CRM CoBrowse, a new remote detailing solution that enables real-time, interactive engagement and collaboration with customers online. CoBrowse allows call center, medical affairs and field sales teams to lead healthcare professionals (HCPs) through approved promotional and medical content, while automatically capturing all interaction details in Veeva CRM. It also can leverage Veeva Closed Loop Marketing (CLM) content to maximize message consistency and return on content investment across channels.

“With all communication channels united in the cloud, life sciences organizations can carry on a seamless conversation with their customers as they move from one channel to another, reusing content for a consistent experience and optimizing promotional investment,” said Paul Shawah, vice president of product marketing at Veeva. “The ability to analyze all interactions across the customer journey will help companies provide increasingly more relevant, timely and useful support to stretched physicians.”

By adding Veeva CRM CoBrowse to the channel mix, life sciences companies create a more personalized experience while compounding the impact of subsequent customer interactions across other channels. As a remote detailing tool, it enables sales reps to hold a two-way dialogue with busy HCPs at their convenience, simulating an in-person presentation and continuing the conversation. Compliant content—including images, video, presentations, Word documents and PDF files—is shared online via remote navigation. HCPs simply need a phone and access to any web browser to run a CoBrowse session. No application installation or download is required.

CoBrowse also improves efficiency for field reps with expanding territories, allowing increased customer contact with less time away from the home office.