DAC Patient Recruitment Services, a patient recruitment and retention for global clinical trials company, earned a Gold Award in the 2015 Hermes Creative Awards. Hermes awards are presented to those entries judged to exceed the high standards of the industry norm.
The award was earned in the Integrated Marketing/Event Marketing category. The winning gold entry was DAC’s 2014 Race to Market campaign, designed and executed by the DAC creative services team. The campaign was used at the 2014 DIA (Drug Information Association) tradeshow, and showcased the industry’s emphasis on timeliness as it pertains to enrolling patients in clinical trials and getting drugs to market. The tradeshow booth featured a race-themed design, complete with checkered flags and tire coolers. Individuals who visited the booth were encouraged to participate in a head-to-head racing simulator. The booth fostered an environment of excitement and competition, which was a nice touch to such an established tradeshow.
Brandon Bissell, director of marketing at Imperial, said, “The messaging and execution was exciting, and spot on. This is a win not only for DAC, but also for the Imperial Family of Companies as a whole. DAC's creative services team is a strong component of Imperial's overall marketing group and continues to produce award-winning work, as proven here.”
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, as well as emerging technologies. There were 6,000 entries from 23 countries in this year’s competition.