DAC Patient Recruitment Services, an Imperial company and provider of patient recruitment and retention for clinical trials worldwide, has earned the Best Headline award in the 2015 Rethink Research Challenge. The contest, which aims to raise awareness of and shed a positive light on clinical research, was sponsored by Eli Lilly, CISCRP and MAGI.

The four specific objectives of the Challenge were to generate ideas for participation in clinical research, create materials to which study sponsors can adapt, generate awareness of the branding issue within the industry and create momentum for it, and generate publicity for clinical research. Four patient recruitment firms accepted the challenge and submitted a total of six entries. DAC’s award-winning entry was “Clinical Research for Your Future, and Hers.”

The challenge included a panel of judges including Joe Kim (senior advisor, Eli Lilly), Norm Goldfarb (chairman, MAGI), Adam Chasse (president, RxTrials), Diane Gross (national program director, Lupus Research Institute), and Jill McNair (director of education, outreach, and community support, CISCRP), as well as a patient advocate, site representative, and an ad agency representative who doesn’t know about clinical research.