Greenphire, a global clinical payment solutions provider, has appointed Wayne Baker as chief commercial officer to lead the commercial strategy of the rapidly growing organization worldwide. Wayne brings more than 25 years of global commercial experience in technology and life science industries, most recently serving as the senior vice president and chief sales officer at Advanced Health Media (AHM).

“We are thrilled to welcome Wayne to our leadership team as he brings the depth of knowledge and experience necessary to support our worldwide expansion,” said Jim Murphy, CEO of Greenphire. “Wayne’s proven ability to successfully lead teams in complex, highly competitive industries, combined with his industry-specific expertise will be integral to our strategic expansion as we meet the growing demand for our clinical trial payment solutions.”

In his role as Greenphire’s chief commercial officer, Wayne will be responsible for leading the global commercial strategy, including the execution of sales and marketing programs. Greenphire recently announced it is experiencing an outstanding demand for its clinical trial payment solutions, and has expanded its client partners to include seven of the top 10 CROs, nine of the top 10 pharmaceutical companies and many leading research Universities and hospitals.

“The Greenphire team shares a compelling commitment to transforming clinical trial payment processes to deliver an exceptional experience for everyone involved,” said Wayne Baker. “I am excited to join this team and further develop the commercial organization with a strong focus on delivering best-in-class payment solutions uniquely designed to optimize site performance.”

Prior to joining Greenphire, Wayne served in numerous senior leadership roles at AHM, a leading global provider of SaaS-based solutions designed to manage compliant interactions with healthcare professionals and organizations for the highly-regulated life sciences industry.  During his tenure, Wayne helped establish AHM as the market leader, playing an integral role in the organization’s 1,500% revenue growth during a four-year period, with continued global expansion thereafter. 

Earlier in his career, Wayne gained sales leadership and industry experience at Parametric Technology Corporation (PTC) and Brent International.