• SKIP TO CONTENT
  • SKIP NAVIGATION
  • Patient Resources
    • COVID-19 Patient Resource Center
    • Clinical Trials
    • Search Clinical Trials
    • Patient Notification System
    • What is Clinical Research?
    • Volunteering for a Clinical Trial
    • Understanding Informed Consent
    • Useful Resources
    • FDA Approved Drugs
  • Professional Resources
    • Research Center Profiles
    • Clinical Trial Listings
    • Market Research
    • FDA Approved Drugs
    • Training Guides
    • Books
    • eLearning
    • Events
    • Newsletters
    • White Papers
    • SOPs
    • eCFR and Guidances
  • White Papers
  • Trial Listings
  • Advertise
  • COVID-19
  • iConnect
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » A new era of clinical trial patient identification

A new era of clinical trial patient identification

February 15, 2017
CenterWatch Staff

One of the most pervasive struggles for clinical trial researchers is identifying and enrolling qualified trial participants. Traditional meth­ods are not only costly, but they also too often fail to draw an adequate pool of qualified participants.

When enrollment goals are not met, delays ensue and additional re­sources must be invested. Nearly 70% of all clinical trials experience delays due to recruitment issues.

The industry has long relied on tra­ditional direct-to-patient marketing tactics such as television commercials, billboards and Google ads to identify trial participants. These methods are typically expensive and attract an avalanche of self-referred patients who often do not meet inclusion and ex­clusion requirements. In many cases, these patients do not even have the primary disease the trial is studying.

What’s the solution to identifying more qualified patients, streamline the enrollment process and keep trials on time and on budget?

Patients are more likely to partici­pate in trials when they learn about them from their doctors, so it makes sense to consider a data-driven, pa­tient-centric approach supported by the trusted relationships that patients already have with their physicians. Not surprisingly, 72% of Americans say it’s likely they would participate in a clinical trial if recommended by their doctor.

By combining the power of the trusted physician-patient relation­ship with sophisticated analytics that compliantly match patients’ EHR data with inclusion and exclusion criteria of currently enrolling clinical trials in the area, more qualified patients can be referred to more trials.

In order to improve clinical trial patient identification and enroll­ment, we need a “last mile” solution that attracts more participation from referring physicians to create a larger pool of qualified participants. This approach will lead to greater efficien­cies, expanded access to advanced care for more patients—and fewer costly delays due to missed enroll­ment goals.

 

Written by Guest Writer Greg Sweatt. Sweatt is Senior Vice President of Life Sciences for ePatientFinder, which provides a secure technology platform for physicians and clinical trial sites that allows them to compliantly leverage EHR data and make it actionable. www.epatientfinder.com

This article was reprinted from Volume 24, Issue 01, of The CenterWatch Monthly, an industry leading publication providing hard-hitting, authoritative business and financial coverage of the clinical research space. The Action Items section features short columns  focusing on actionable or how-to advice from clinical trial professionals. To submit an Action Item, please contact editorial@centerwatch.com. Subscribe >>

Upcoming Events

  • 16Feb

    Fundamentals of FDA Inspection Management: Reduce Anxiety, Increase Inspection Success

  • 21May

    WCG MAGI Clinical Research Conference – 2023 East

Featured Products

  • Spreadsheet Validation: Tools and Techniques to Make Data in Excel Compliant

    Spreadsheet Validation: Tools and Techniques to Make Data in Excel Compliant

  • Surviving an FDA GCP Inspection

    Surviving an FDA GCP Inspection: Resources for Investigators, Sponsors, CROs and IRBs

Featured Stories

  • Revamp-360x240.png

    Califf Calls for Major Evidence Generation Revamp, Experts’ Opinions Differ

  • AskTheExpertsGreen-360x240.png

    Ask the Experts: Managing Investigational Products

  • SurveywBlueBackground-360x240.png

    Survey Outlines Site Challenges, Successes on Diversity

  • PatientCentricity-360x240.png

    Site Spotlight: DM Clinical Shows Patient Centricity Doesn’t Have to Break the Bank

Standard Operating Procedures for Risk-Based Monitoring of Clinical Trials

The information you need to adapt your monitoring plan to changing times.

Learn More Here
  • About Us
  • Contact Us
  • Privacy Policy
  • Do Not Sell or Share My Data

Footer Logo

300 N. Washington St., Suite 200, Falls Church, VA 22046, USA

Phone 617.948.5100 – Toll free 866.219.3440

Copyright © 2023. All Rights Reserved. Design, CMS, Hosting & Web Development :: ePublishing