QuintilesIMS, a provider of information, technology services and contract research to the life sciences industry, announced an alliance with Salesforce, a CRM company and Intelligent Customer Success Platform, to offer life sciences companies new capabilities to move treatments more efficiently and effectively, from molecule to market.

As part of the alliance, QuintilesIMS is building new solutions on the Salesforce Platform, taking advantage of built-in cloud, mobile, social and artificial intelligence (AI) capabilities. These solutions—in addition to other products QuintilesIMS builds on the Salesforce Marketing Cloud—will help life science companies better manage clinical trials, accelerate patient recruitment, improve efficiency and effectiveness of marketing activities, as well as achieve other key commercial objectives as they bring new therapies to market and beyond.

“We are thrilled to align with QuintilesIMS to digitally transform the important work of life sciences companies together,” said Keith Block, vice chairman, president and COO, Salesforce. “Building on the Salesforce Intelligent Customer Success Platform, QuintilesIMS will create solutions that empower life sciences firms to collaborate with providers and patients, in smarter and more predictive ways, throughout the clinical life cycle.”

“This Salesforce collaboration furthers our strategy of building our solutions on a foundation of intelligent, technology-standard platforms. Using this approach, as well as continuous updates provided by the platform providers, we can better focus on our areas of differentiation, which deliver the greatest value and benefit to our customers,” said Kevin Knightly, president, Information & Technology Solutions, QuintilesIMS. “We believe this alliance with Salesforce has transformative potential for the life sciences industry as it will better equip and enable our customers to meet the clinical-to-commercial challenges they face as they move healthcare forward.”

While terms of the agreement have not been disclosed, it is a multi-year venture that will operate on a global scale.

“The future of healthcare is at stake in a digital world. Patient success requires co-innovation and co-creation among industry leaders,” said R "Ray" Wang, principal analyst and CEO, Constellation Research. “Only with this close level of partnership can true innovation emerge to transform patient outcomes.”