Robert Loll has been named chairperson of the sixth annual Patient Recruitment and Retention America Summit. Held in Boston, Massachusetts, on October 24–26, this year’s summit will focus on the importance of creating a positive patient experience.

Loll is the senior vice president of business development and strategic planning at Praxis Communications, a full-service patient recruitment organization that specializes in optimizing patient enrollment for research studies.

Loll has participated in this summit in past years on behalf of Praxis. As chairperson, he will introduce speakers and facilitate breakout sessions, as well as sit on the speakers panel and deliver closing remarks.

The conference is known for being an interactive event with top-notch presenters. To continue that tradition this year, organizers have brought in presenters who will speak to leveraging digital and mobile ecosystems, as well as home and “virtual” trials, all to enhance patient recruitment and engagement.

“This summit represents a wonderful opportunity to share and leverage best practices in a noncompetitive environment, and encourages working together as an industry to support initiatives intended to advance drug development,” said Loll.

He notes that making clinical trial participation easier and more accessible for patients is critical – especially as protocols continue to become more and more complex. 

Loll’s clinical background includes 15 years of providing patient care for top collegiate, Olympic and disabled athletes around the world and working for outpatient rehabilitation companies, including Baxter, Caremark and NovaCare. Loll is also a member of the advisory board for the Center for Information and Study on Clinical Research Participation (CISCRP). 

“Clinical trial participation continues to be a universal challenge that our industry navigates,” said Loll. “Conferences such as this help uncover best-in-class solutions—often guided by patient insights—that support smarter execution.”