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Predictive Enrollment Partners
Milena Reckseit, Managing Director
365 W. Passaic St.
Rochelle Park, NJ 07662 USA
Phone: 201-587-0500
Fax: 201-587-0209
E-mail:
Web: http://www.pep.tklresearch.com/
 Provided by MapQuest
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Center Overview
TKL Research is one of the oldest, independent
clinical research firms in the United States. We manage
multi-center trials through our Clinical Trials Division; conduct
studies in our solely owned and operated clinical centers through
our Clinical Studies Division; and provide recruitment management
services through our Recruitment Management Division, Predictive
Enrollment Partners. Marked by steady growth for over 60 years, TKL
has developed a reputation for high quality, cost-effective
delivery of clinical research.
Multi-Center Trial Services
Our Clinical Trials Division provides comprehensive services for
designing, managing, monitoring and reporting on large multi-center
studies. We conduct clinical studies in a variety of therapeutic
specialties, primarily focusing on Phase II – IV clinical trials
and Rx-to-OTC switches.
Clinical Site Services
Our Clinical Studies Division conducts pharmaceutical and consumer
product clinical studies at TKL’s four research centers in the New
York metropolitan area. Capabilities include safety, efficacy and
claim substantiation trials.
Patient Recruitment Services
Our patient recruitment division, Predictable Enrollment Partners,
develops centralized recruitment plans for studies, designs
creative and effective advertising programs, customizes the
strategy for each site and manages the patient flow from screening
through completion for the duration of the study.
Company Overview
Predictive Enrollment Partners is the Recruitment Management
division of TKL Research, Inc., a 60-year old firm offering both
clinical site and CRO services. We recognize that an expertise in
marketing and advertising is fundamental to this specialized
service industry; our experience in this area is solid.
But, what makes Predictive Enrollment Partners different
from any other recruitment management service is the strength of
our experience, which is first and foremost,
clinically-grounded:
| Features |
Benefits |
- PEP is an outgrowth of our clinical site recruitment
experience
- Offers an expertise in marketing, advertising and media
planning/placement
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- The entire process – analytic projections, marketing and
advertising strategies and media programs are clinically grounded
in our experience as a site…the cornerstone to a complex
process
- Over five decades of clinical site experience to draw from
- Recruitment and clinical staffs work in
tandem
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As a result of our difference in the marketplace, Predictive
Enrollment Partners’ recruitment management plans:
- are directly and solidly linked to study criteria
- are based on experience of recruiting into our own TKL
sites
- cater to specific, identified target audiences
- are closely tracked using meaningful performance
standards
We know that there is an absolute cornerstone to successful
patient enrollment: a sound predictive recruitment process. This
complex process - analytical projections, strategic planning and
media vigilance, synergistic creative tools, layered screening,
interactive site management and continual assessment and financial
control - which are all clinically-grounded - all contribute toward
predictable patient enrollment.
| Process |
How We Do It/What’s Different |
Benefits |
| Analytic Projections |
- critically examine protocol for crucial elements and analyze
impact
- translate criteria into recruitment projections
- establish meaningful performance standards
- identify subsets of target audience
- balance demographics with media usage habits
|
Sets the objective and metrics for developing a RMP which is
solidly linked to study criteria and specific target
audiences |
| Strategic Planning and Media Vigilance |
- identify how to reach target subject
- define media strategies for individual markets
- use proven “direct response” techniques
- negotiate media in every single market
- analyze performance on a DAILY basis
- quickly interpret, and redirect media resources in response to
performance metrics
|
Strategic, efficient media planning and intense tracking alerts
to changes; can make real-time, impactful, cost-saving
decisions |
| Synergistic Creative Tools |
- capture profile of target subject
- develop look/feel of advertising
- extract essence of recruitment message
- develop study identification and branding tools
|
The synergy created by a singular, cohesive message makes
advertising more effective and believable; media buy is more
efficient; heightens awareness |
| Layered Screening |
3 Layers
- well-designed, study specific phone screener
- recruiter training
- subject follow-up
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Well-screened, committed subjects ensure high likelihood of
enrollment; builds commitment, enthusiasm, compliance |
| Interactive Site Management |
Process
- gaining confidence, eliciting cooperation, securing
commitment
Effective partnering
- frequent contact, listening, interview, interpretation, taking
action
|
Team approach – No substitute for the decision-making
information gained by establishing trusting, working relationships
with site personnel |
| Continual Assessment and Financial Control |
- establish important, productive relationships with PMs and
SCs
- maintain performance trackers and cost control
measures
|
On-going, daily review of productivity allows for anticipation
of change and at what cost |
Without clinical-grounding, there is no basis for predictable
enrollment. We have over five decades of clinical trial experience,
and we know what it really takes to recruit and enroll studies. The
broad therapeutic areas we span include: Rx Phase II - IV, OTC
drug, and Rx-to-OTC switches. Our focus is in pain management,
women’s and men’s health, dermatology, gastroenterology and several
other areas defined by ambulatory, outpatient populations
Products and Services
- Strategic Planning
- Budgeting
- Creative Development
- Advertising materials
- Direct mail materials
- Study name/logo design
- Collateral materials
- Study Identification
- Category information searches
- Branding development
- Trademark searches/trademarking
- Media Development
- Planning, negotiating, purchasing
- Website
- Design and development for Recruitment/Milestone Recognition
Programs
- Programming
- Hosting
- Call Center
- Inbound/outbound capability
- Fully computerized
- Operational 7 days a week
- Screening and Follow-up
- Protocol-specific screeners
- Fully trained recruitment staff
- Mini Callback program
- Welcome letters
- FAQs/Backgrounders
- IRB
- Central IRB submissions and approvals
- Local IRB prep packets
- Milestone Recognition Programs
- Budget development
- Resourcing and negotiation
- Imprinting
- Storage and shipping
- Site and direct-to-subject programs
- Investigators’ Meeting
- Information kits
- Recruitment/Milestone Recognition Program
seminars
The benefits of Predictive Enrollment Partners’ Recruitment
Management Program:
- it is a purposeful positioning which complements each site’s
recruitment/enrollment efforts; we gain the sites’ understanding of
how we can help and assure that they are geared for the
momentum;
- it is a process which allows us to respond very quickly to
individual site’s needs
- it is a process which allows us to anticipate when change is
necessary and to make adjustments rapidly
- it is a process which typically shortens enrollment
timelines
Facilities
Clinical Trial Experience
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