CROs Driving Changes in Patient Recruitment

By CenterWatch
Published: January 2016

Major CROs now consider patient recruitment services, once used primarily to rescue under-enrolling studies, as a core activity in study planning. Large CROs have moved into the space as the entire industry redefines patient recruitment practice with new technologies and strategies. Electronic medical records and other patient data sources have allowed more effective and cost-efficient targeting of patients, and the internet and mobile devices have opened more channels for raising awareness about clinical trials and communicating with patients. Stand-alone patient recruitment companies are stepping up tactics and developing innovative ways to reach potential patients in order to compete in the changing landscape. It will continue to evolve because patient recruitment remains one of the biggest challenges in clinical research.

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