The Pulse on Recruitment—Exploring the Use of Social Media and Online Tactics in Patient Recruitment

By CenterWatch
Published: August 2012

The Pulse on Recruitment, written by industry expert Cara Danchak, and The Pulse on Multinational Studies, written by BBK Worldwide co-founder Bonnie A. Brescia, appear regularly in CWWeekly, a leading clinical trials industry newsletter published by CenterWatch. This collection of columns offers insight into the brave new world of social media and online patient recruitment. The topics covered in this white paper include:

  • Can social media change public perception about clinical trials?
  • Consumer trust: traditional advertising v. online advertising
  • Ethical considerations when engaging with patients online

To learn more register for our free white paper The Pulse on Recruitment—Exploring the Use of Social Media and Online Tactics in Patient Recruitment.

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CenterWatch offers a range of white papers for download that investigate and analyze current trends in the clinical trials industry and the impact they have on the research community.

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