Leveraging Online Resources to Increase Patient Recruitment Rates

By CenterWatch
Published: April 2010

With the rapid rise in the number of online health searches, the Internet represents an extraordinary medium to reach an already interested, pro-active audience. As a result, more and more organizations are incorporating e-recruitment tactics into their overall patient recruitment programs. From clinical trial listing services to targeted email messaging programs, protocol-specific web sites and social media programs, there are several opportunities to leverage online resources to improve patient recruitment strategies.

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