BRINGING A GLOBAL PERSPECTIVE TO RECRUITMENT AND RETENTION

Recruiting and retaining patients are the biggest challenges clinical research professionals face. D. Anderson & Company (DAC) can help you achieve study success by targeting the right patient population at the right time with the right messaging. We are unique in the recruitment industry because we began as a Site Management Organization. So we understand your perspective, and we combine that understanding with more than 17 years of experience in the multi-specialty arena of patient recruitment and retention. That's why our client list includes the largest and most prestigious pharmaceutical companies in the world.

DAC's patient recruitment services enhance successful study completion by offering our clients innovative, cost-effective, site-focused and results-oriented subject recruitment programs. Our years of subject recruitment, as well as our strong clinical experience, have enabled us to develop an in-depth understanding of specific patient populations—and the vision to put that knowledge to use.

PATIENT RECRUITMENT

DAC's international experience in clinical research and our target marketing expertise enable us to reach enrollment goals in a cost-effective and timely manner. We know how sites operate, what they need and how to communicate and collaborate with them. DAC's SiteFocused™ approach uses data-driven decision making and proven methodologies to achieve predictable results in more than 33 countries.

SiteFocused™ Solutions:

• Clinical Trials Messaging and Branding
• Market Research
• Study Awareness Building Strategies
• Advertising Programs
• Call Center Services
• Physician and Community Outreach Programs
• Site Support Services
• Study Rejuvenation Programs
• Performance Metrics Analysis—Recruitment Tracker™

PATIENT RETENTION

Patient retention is the key challenge facing most clinical studies. DAC solves the problem with effective retention programs that maintain study enthusiasm, while strengthening site and patient relationships to maximize study participation. Our novel approaches and innovative strategies allow for rapid, successful outcomes in all therapeutic areas.

SiteFocused™ Solutions:

• Site Support Services
• Patient Educational and Support Programs
• Caregiver Educational and Support Programs
• Strategic Study Refresher Initiatives

CONSULTING SERVICES

D. Anderson & Company is here to help you. Rely on our seasoned team of dedicated professionals for an array of consulting and management services to improve your overall patient recruitment and retention processes. Whether you want guidance on setting up your own internal recruitment programs, want to plan an important meeting, or need advice on a rescue situation, we deliver the right solutions.

We also offer the best customized training workshops in the industry. These programs prepare your staff, CRO and site personnel to handle the many patient recruitment and retention challenges they will encounter. We cover all the bases, from clarifying study goals and sponsor expectations to assessing site resources to understanding the needs of diverse population groups. Another bonus: All our classes are approved by the California Board of Registered Nurses to offer Continuing Education Units to clinical research professionals.

MANAGEMENT SERVICES

PM360° Turnkey Project Management System

PM360°, DAC's proprietary full-service, turnkey approach to project management includes the following components:

• Dedicated DAC project manager and program support team
• Project kick-off meeting and weekly project team calls—formal meeting minutes distributed within 48 hours
• Detailed study timeline including recruitment milestones
• Planning, design, development and distribution of all patient and site education and
• Initiative updates and call center metrics tracked in Recruitment Tracker™ Performance Management System
• Enrollment forecast and tracking report distributed weekly
• Management and maintenance of recruitment budget





MARKET RESEARCH

Return on Individuals

How do you measure ROI? Is it the number of patients retained throughout the course of your study? Maybe it's the percentage return on time and money spent for an ad campaign. Measuring ROI is difficult in the patient recruitment and retention industry. That's why D. Anderson & Company focuses on reporting the metrics and results you need to feel secure in your investment.

Know thy audience is the mantra by which DAC market research specialists adhere in compiling demographic and psychographic data on patient populations for clinical trials. Using this data, DAC tailors marketing strategies to help trial sponsors yield the greatest return on investment from advertising and promotions.

The Proof is in the Numbers

• Eighty percent of DAC's clients returned for add-on and new business in 2005 and 2006.
• Client surveys demonstrate 97 percent overall satisfaction with DAC's performance.





CUSTOMIZED TRAINING

Those Who Can, Teach

Our experience includes facilitating global patient recruitment and retention workshops for multiple audiences, including CRAs, CRCs, project managers and investigators. These workshops have included webcasts and face-to-face sessions in countries such as Spain, China, Australia, Czech Republic, Puerto Rico, and other regions around the world.

Best Recruitment Practices Training Workshop for Investigators and Study Coordinators

Held as a regional webcast or on-site training, this 60-minute presentation offers investigators and study coordinators in-depth training on key recruitment and retention concepts, including:

• Patient motivation
• Decision-making factors
• Enrollment challenges
• Good customer service

DAC's training programs have resulted in an increased rate of enrollment activity. Enrollment has increased by more than 20 percent within 30 days in some instances.

FULL-SERVICE AD AGENCY

Merging Creativity and Productivity

D. Anderson & Company's bold creative agency—Anderson Whitley—deftly combines the practical with the exceptional to produce a variety of marketing materials. From study branding to national and international advertising campaigns, our creative team conceptualizes, creates and implements targeted and relevant messages for diverse audiences. Whether we produce a single brochure or a mass media campaign, our emphasis is always on delivering a quality product that is strategically relevant to the target audience—on time and on budget. Our portfolio includes acclaimed branding solutions, industry books and comprehensive recruitment and retention materials.

US Offices:
Dallas, TX
Houston, TX
Seattle, WA

Corporate Headquarters:
3100 McKinnon Street, Ste 100
Dallas, TX 75201
Toll Free: 800.466.1774
Fax: 469.916.8206

Contact Information

D. Anderson & Company
David Berger,
Sr. Director, Business Development
3100 McKinnon Street, Ste 100
Dallas, TX 75201 USA
Phone: 800.466.1774
Fax: 469.916.8206
E-mail:

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