Alliance Healthcare Information, Inc. is located in Ivyland, Pennsylvania, near Philadelphia and New York City. Alliance specializes in handling complex marketing services projects that require personnel with a high level of experience and expertise. Clients include pharmaceutical and medical device companies, as well as other private and government organizations involved in healthcare. Alliance has a call center that is manned by healthcare professionals (nurses and registered pharmacists) and other highly educated communicators. The company’s database management and staff processes, maintains and manipulates sensitive data while adhering to regulatory requirements. The Alliance fulfillment center specializes in complex programs of all sizes, providing high touch handling of mailing programs that must be executed within strict timelines no matter what the volume.

Alliance offers inbound and outbound services in English and Spanish. Our programs include: Clinical Trial Recruitment, Consumer Affairs, Product Information Lines, Direct to Consumer Campaigns, Crisis Management, Physician Detailing, Consumer/Physician Surveys, and Meeting Recruitment. Our Nurses respond to inquiries via phone, fax and email. Alliance’s database management services include maintaining and mining customized databases from which reporting, file transfers, extracts, and mailing lists are easily available. Our fulfillment center completes the picture by preparing personalized mailings with multiple matches, brochure and BRC fulfillment, inventory management, order processing, pick pack, e-fulfillment and warehousing.

Alliance Healthcare Information, Inc. is a pioneer in the use of media advertising and 800#’s to speed up the recruitment of participants in clinical trial studies. Alliance handles the telephone portion of these programs and works with partner advertising agencies and medical education companies to create and place advertising, create and produce compliance materials.

A typical program involves running advertising in appropriate mass media (including the Internet) reaching consumers that are targets for the trial. The ads contain both emotional and rational appeals (arrived at through research) plus an 800# to call if there is interest in participation. When a prospect calls, the communicator manning the phone screens the prospect by asking inclusion/exclusion questions, captures other key data and, if the prospect passes the screening, refers the prospect to the nearest study site. Alliance can also help stimulate compliance by prospects that are accepted for the study-sending them information and motivational packages, making appointment reminder phone calls, making follow up information gathering phone calls, etc.

Pharmaceutical companies, device manufacturers, CRO's.

Alliance Healthcare Information, Inc.

Contact Information

Alliance Healthcare Information, Inc.
Jack Thorne, Chairman
One Ivybrook Blvd., Suite 100
Ivyland, PA 18974 USA
Phone: 215-347-1100
Fax: 215-347-1110
E-mail:

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