Predictive Enrollment Partners
Milena Reckseit, Managing Director
365 W. Passaic St.
Rochelle Park, NJ 07662 USA
Phone: 201-587-0500
Fax: 201-587-0209
E-mail:
Web: http://www.pep.tklresearch.com/


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Center Overview

    TKL Research is one of the oldest, independent clinical research firms in the United States. We manage multi-center trials through our Clinical Trials Division; conduct studies in our solely owned and operated clinical centers through our Clinical Studies Division; and provide recruitment management services through our Recruitment Management Division, Predictive Enrollment Partners. Marked by steady growth for over 60 years, TKL has developed a reputation for high quality, cost-effective delivery of clinical research.

    Multi-Center Trial Services
    Our Clinical Trials Division provides comprehensive services for designing, managing, monitoring and reporting on large multi-center studies. We conduct clinical studies in a variety of therapeutic specialties, primarily focusing on Phase II – IV clinical trials and Rx-to-OTC switches.

    Clinical Site Services
    Our Clinical Studies Division conducts pharmaceutical and consumer product clinical studies at TKL’s four research centers in the New York metropolitan area. Capabilities include safety, efficacy and claim substantiation trials.

    Patient Recruitment Services
    Our patient recruitment division, Predictable Enrollment Partners, develops centralized recruitment plans for studies, designs creative and effective advertising programs, customizes the strategy for each site and manages the patient flow from screening through completion for the duration of the study.

 

Company Overview

    Predictive Enrollment Partners is the Recruitment Management division of TKL Research, Inc., a 60-year old firm offering both clinical site and CRO services. We recognize that an expertise in marketing and advertising is fundamental to this specialized service industry; our experience in this area is solid.

    But, what makes Predictive Enrollment Partners different from any other recruitment management service is the strength of our experience, which is first and foremost, clinically-grounded:

    Features Benefits
    • PEP is an outgrowth of our clinical site recruitment experience
    • Offers an expertise in marketing, advertising and media planning/placement
    • The entire process – analytic projections, marketing and advertising strategies and media programs are clinically grounded in our experience as a site…the cornerstone to a complex process
    • Over five decades of clinical site experience to draw from
    • Recruitment and clinical staffs work in tandem

    As a result of our difference in the marketplace, Predictive Enrollment Partners’ recruitment management plans:

    • are directly and solidly linked to study criteria
    • are based on experience of recruiting into our own TKL sites
    • cater to specific, identified target audiences
    • are closely tracked using meaningful performance standards

    We know that there is an absolute cornerstone to successful patient enrollment: a sound predictive recruitment process. This complex process - analytical projections, strategic planning and media vigilance, synergistic creative tools, layered screening, interactive site management and continual assessment and financial control - which are all clinically-grounded - all contribute toward predictable patient enrollment.

    Process How We Do It/What’s Different Benefits
    Analytic Projections
    • critically examine protocol for crucial elements and analyze impact
    • translate criteria into recruitment projections
    • establish meaningful performance standards
    • identify subsets of target audience
    • balance demographics with media usage habits
    Sets the objective and metrics for developing a RMP which is solidly linked to study criteria and specific target audiences
    Strategic Planning and Media Vigilance
    • identify how to reach target subject
    • define media strategies for individual markets
    • use proven “direct response” techniques
    • negotiate media in every single market
    • analyze performance on a DAILY basis
    • quickly interpret, and redirect media resources in response to performance metrics
    Strategic, efficient media planning and intense tracking alerts to changes; can make real-time, impactful, cost-saving decisions
    Synergistic Creative Tools
    • capture profile of target subject
    • develop look/feel of advertising
    • extract essence of recruitment message
    • develop study identification and branding tools
    The synergy created by a singular, cohesive message makes advertising more effective and believable; media buy is more efficient; heightens awareness
    Layered Screening 3 Layers
  • well-designed, study specific phone screener
  • recruiter training
  • subject follow-up
  • Well-screened, committed subjects ensure high likelihood of enrollment; builds commitment, enthusiasm, compliance
    Interactive Site Management Process
    • gaining confidence, eliciting cooperation, securing commitment
    Effective partnering
    • frequent contact, listening, interview, interpretation, taking action
    Team approach – No substitute for the decision-making information gained by establishing trusting, working relationships with site personnel
    Continual Assessment and Financial Control
    • establish important, productive relationships with PMs and SCs
    • maintain performance trackers and cost control measures
    On-going, daily review of productivity allows for anticipation of change and at what cost

    Without clinical-grounding, there is no basis for predictable enrollment. We have over five decades of clinical trial experience, and we know what it really takes to recruit and enroll studies. The broad therapeutic areas we span include: Rx Phase II - IV, OTC drug, and Rx-to-OTC switches. Our focus is in pain management, women’s and men’s health, dermatology, gastroenterology and several other areas defined by ambulatory, outpatient populations

    Products and Services

    • Strategic Planning
    • Budgeting
    • Creative Development
      • Advertising materials
      • Direct mail materials
      • Study name/logo design
      • Collateral materials
    • Study Identification
      • Category information searches
      • Branding development
      • Trademark searches/trademarking
    • Media Development
      • Planning, negotiating, purchasing
    • Website
      • Design and development for Recruitment/Milestone Recognition Programs
      • Programming
      • Hosting
    • Call Center
      • Inbound/outbound capability
      • Fully computerized
      • Operational 7 days a week
    • Screening and Follow-up
      • Protocol-specific screeners
      • Fully trained recruitment staff
      • Mini Callback program
      • Welcome letters
      • FAQs/Backgrounders
    • IRB
      • Central IRB submissions and approvals
      • Local IRB prep packets
    • Milestone Recognition Programs
      • Budget development
      • Resourcing and negotiation
      • Imprinting
      • Storage and shipping
      • Site and direct-to-subject programs
    • Investigators’ Meeting
      • Information kits
      • Recruitment/Milestone Recognition Program seminars
    The benefits of Predictive Enrollment Partners’ Recruitment Management Program:
    • it is a purposeful positioning which complements each site’s recruitment/enrollment efforts; we gain the sites’ understanding of how we can help and assure that they are geared for the momentum;
    • it is a process which allows us to respond very quickly to individual site’s needs
    • it is a process which allows us to anticipate when change is necessary and to make adjustments rapidly
    • it is a process which typically shortens enrollment timelines

 

Facilities

    Our location:

    365 W. Passaic St.
    Rochelle Park, NJ 07662
    Phone: 201-587-0500
    Fax: 201-587-0099
    www.pep.tklresearch.com

 

Clinical Trial Experience

    Following are the therapeutic area/indications that Predictive Enrollment Partners has worked on with numerous clients:

    Broad:

    • Rx Phase II - IV
    • OTC Drug
    • Rx-to-OTC Switches

    Focus:

    • Pain Management
    • Women’s Health Issues
    • Men’s Health Issues
    • Dermatology
    • Gastroenterology
    • Other areas defined by ambulatory, outpatient populations

 

Contact Information

    Predictive Enrollment Partners
    Milena Reckseit, Managing Director
    365 W. Passaic St.
    Rochelle Park, NJ 07662 USA
    Phone: 201-587-0500
    Fax: 201-587-0209
    E-mail:

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Last updated on June 20, 2008

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