CenterWatch to Discuss Critical Physician-Patient Relationship to Maximize Clinical Study Referrals at MAGI's Clinical Research Conference
Boston, Mass.—October 5, 2009—Slow patient enrollment is one of the leading causes of delays in clinical trials with many studies missing deadlines nearly 90 percent of the time. In a presentation to industry professionals at MAGI's Clinical Research Conference in San Diego on Oct. 6, CenterWatch Senior Director and patient recruitment expert David Heck will discuss how physicians can right that lopsided statistic by educating patients about clinical trials and staying abreast of the drug development community.
According to Heck, patients are the largest segment of the population searching for health-related information online. "Patients want to know about the 'next new drug' they see in television ads or on the Internet. They are interested in research, but they don't have all the facts to make an informed decision," he adds. "Patients will always ask questions so it is up to the physician to supply the answers."
Heck, who has worked with pharmaceutical sponsor companies on patient recruitment strategies for more than 15 years, understands what trial delays can cost companies, not just in terms of money, but in terms of abandoned research. But, he says, a strong and trusting relationship between the physician and the patient really can be "a clear cut way to aid in patient recruitment and participation in clinical studies."
Heck will also discuss results from the last three years of two nationally-conducted surveys by CenterWatch—the first focuses on physician referrals into clinical trials and the second one examines the study volunteer experience where a key finding concludes that physicians ranked lower than friends or family members in terms of influencing a patient to join a trial.
About David Heck
David Heck is senior director of CTLS Sales at CenterWatch and oversees sales activities associated with web-based solution services to support patient recruitment and clinical trial disclosure. With more than 15 years experience in the field of patient recruitment, Heck has been a speaker and panelist at many U.S. and international conferences on the topics of patient recruitment, Internet health seekers, data-driven study planning tools, and registry/results compliance programs.
Founded in 1994, CenterWatch is a trusted source and global destination for clinical trials information for both professionals and patients. We provide proprietary data and information about clinical trials through a variety of newsletters, books, databases, and information services used by pharmaceutical and biotechnology companies, CROs, SMOs, and investigative sites involved in the management and conduct of clinical trials. CenterWatch was also the first Internet site to publish detailed information about active clinical trials that could be accessed by patients and their advocates. Today, we have one of the largest databases of clinical trials actively seeking patients on the Internet.