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The following press release provides insight on industry trends
and behaviors impacting all players involved in clinical research
as analyzed and reported by CenterWatch.
FOR IMMEDIATE RELEASE
washingtonpost.com, Newsweek.com and
CenterWatch to Increase Awareness of Medical Research with
Launch of Clinical Trials Center
--New advertorial section on washingtonpost.com and
Newsweek.com informs and connects patients with clinical trials across the U.S.--
Arlington, VA - July 12, 2004 - washingtonpost.com, Newsweek.com and Thomson
CenterWatch today announced their collaboration on the Clinical Trials Center. This new
advertorial section, hosted on washingtonpost.com
and Newsweek.MSNBC.com, is the first of
its kind among major news sites.
The Clinical Trials Center is intended to provide a new online resource for those interested in
participating in trials. Faced with limited budgets and competing research, clinical trial
organizations are looking for new ways to recruit patient volunteers. The lack of patient
volunteers remains the single largest obstacle to bringing new therapies to market. The
combination benefit of an advertorial center and a targeted advertising campaign on both news
sites will allow individual trials to reach the largest possible audience.
"We are excited to work with CenterWatch on this online resource," said Steve Stup, vice
president of sales at Washingtonpost.Newseek Interactive. "The Clinical Trial Center is a great
example of the power of the Web, bringing the latest medical research opportunities to the
people who need it most, the patients."
The Clinical Trial Center is a featured advertorial section and will be accessible via the
respective Health Sections of washingtonpost.com and Newsweek.com. There are three
sponsored sub-sections; Frequently Asked Questions, Recruiting This Week, and a customized
state-by-state paid listing of trials from CenterWatch.
"Of the people who would consider getting involved in clinical research, 74% say they don't
know where studies are conducted or how to evaluate them." said Dan McDonald, vice president
for Thomson CenterWatch. "Through the Clinical Trials Center, we are taking an important step
forward in building awareness about clinical trials."
About Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to develop the company's editorial products and
businesses on the Internet and across all electronic content delivery platforms. WPNI's flagship
products include
washingtonpost.com and
Newsweek.MSNBC.com. The company is headquartered in Arlington, VA.
About The Thomson Corporation and CenterWatch
The Thomson Corporation (www.thomson.com), with
2003 revenues from continuing operations of $7.6 billion, is a global leader in providing integrated information solutions to business and
professional customers in the fields of healthcare and scientific research, law, tax, accounting,
financial services, higher education, reference information, corporate training and testing and
assessment. Its healthcare solutions include CenterWatch (www.centerwatch.com), a leader in
the clinical trials industry. With a specific focus on the clinical trials industry, CenterWatch is a
Boston-based publishing and information services company that provides business journalism,
reference databases, accredited training manuals, original research and analysis, and market
intelligence services to assist organizations in managing and implementing clinical research
strategies and operational initiatives. The Thomson Corporation's common shares are listed
on the Toronto and New York stock exchanges
(TSX: TOC
- News;
NYSE: TOC
- News).
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