Industry Provider Profiles
Company Type Services
In 1983, Joan F. Bachenheimer and Bonnie A. Brescia founded BBK Worldwide: a first-of-its-kind marketing consultancy specializing in patient recruitment for the clinical R&D segments of the pharmaceutical, biotechnology, and medical device industries. As we now approach our 30th year in business, we have accelerated time-to-market for new medicines and treatments by successfully supporting thousands of clinical studies in more than 70 countries and all major phases and therapeutic areas.
Now certified as a woman-owned business by the Women's Business Enterprise National Council (WBENC), we are expanding our global presence with offices throughout the world. As we do so, we continue to offer what no other company can: unrivaled support from the leader in global patient recruitment with more experience than any other company in the world.
We're continually redefining what it means to excel at patient recruitment. Now that BBK's strategic and analytic methods have shaped our industry's strategic core, we're continually adding new features to the patient recruitment landscape through innovations in media and technology.
Today, we're taking our recruitment programs to the therapeutic franchise level through the e-BinderSM 2, which leverages the Apple® iPad2® as a platform and providing our clients access to a 200,000+ strong global investigator community. We're giving Internet-savvy patients a new way to connect with important information through online e-patient communities. And as social media continues to become a defining force in healthcare communications, we've partnered with PatientsLikeMe®, the world's leading online health data sharing platform as a powerful new online channel for our clients' patient recruitment efforts.
BBK's worldwide staff demonstrate our commitment to diversity – whether in expertise and skills or in cultural and linguistic background. Alone, each member is a skilled and savvy strategist; together we form the largest, most experienced, and most diverse group of patient recruitment experts in the world.
Comprised of medical, management, and advertising and public relations thought leaders, our staff continually sets new standards, publishing regularly in the business and mainstream media and speaking at industry events.
Through the collaboration with our global network of affiliates, our strategic vision extends to every country where clinical R&D is conducted.
Every study we work with has a unique message – and we rely on our sister company 320 Agency to identify it, distill it, and communicate it to each key audience. The marketing experts at 320 Agency have decades of experience doing just that. They specialize in delivering multinational creative platforms for clinical trials through both social and traditional media channels.
To optimize the deployment of patient recruitment resources, you need metrics at every level of granularity. Our technology partner TCN Technologies makes those metrics available in real time through customized referral tracking and reports. Every member of your study community can access that crucial information through an industry-leading Web-based recruitment portal.
320 Needham Street
Newton, Massachusetts 02464
West Coast Office:
Los Angeles, CA 90064
6F MF Nishi-Umeda Building
5-1-26 Fukushima, Fukushima-ku
t +81 (0) 6 6453 2520
f +81 (0) 6 6453 2526
Director, Strategic Consultation
320 Needham Street
Newton, MA 02464
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