Clinical Trial Media is one of America's leading advertising
companies specializing in media planning and placement. We plan,
negotiate, and purchase television, radio, newspaper, and magazine
advertising for a wide variety of therapeutic categories throughout
the United States and Canada. At CTM, our proven strategies and
techniques will not only help you to recruit patients faster,
we'll also save you a significant amount of time and money.
Patient recruitment advertising is a complex process. The
difference between a successful and unsuccessful recruitment
campaign is dependent on the study's enrollment criteria, the
clarity and execution of the creative advertising message, the
intelligent targeting and spending of the media budget and how well
prospective patients are handled once they respond to the
advertising.
An advertising media purchase is almost always the single
largest line item of an advertising campaign. Whether you're a
sponsor, SMO, CRO, individual site or patient recruitment firm, you
need to know that the company who purchases your advertising
understands that the needs of your study are different than those
of a general advertiser. At CTM, we like to refer to ourselves as
"The Media Buying Specialists for Patient Recruitment
Advertising." You should not accept a "cookie
cutter" approach that is based solely on the media buying
tools available to the advertising trade. Too many studies have
made this mistake, resulting in failed enrollment goals. CTM will
povide you with a common sense approach to patient recruitment
media buying.
When you work with Clinical Trial Media, you'll be assigned
a senior account manager who is not only skilled in and understands
the challenges of patient recruitment but also has vast experience
in advertising sales and management. These experts, as well as our
media buying specialists, understand that advertising pricing and
customized placement is not only negotiable but crucial to the
success of your recruitment effort. Intelligent media buying at an
attractive cost can make a difference in shortening the timeline of
your study. You can count on us to deliver the results that you
need.
At CTM, our proven strategies and techniques will not only help
you to recruit patients faster, we'll also save you a
significant amount of time and money. Trust CTM to develop,
implement and oversee your patient recruitment media buying
campaign.
Clinical Trial Media plans, negotiates and purchases television,
radio, newspaper and magazine advertising for a wide variety of
therapeutic categories throughout the United States and Canada.
Since 1995, we have served the needs of patient recruitment
advertisers. We offer the following:
- Media Research
- Media Planning
- Media Buying
- Budgetary Recommendations
- Ongoing Media Management
- Media Response Analysis
- Invoice Reconciliation
- Marketing & Advertising Consultation
- Alliances with Key Patient Recruitment Service
Providers
CTM has successfully purchased advertising and managed campaigns
for a broad number of therapeutic categories including:
- Cardiology
- Chronic Wounds
- Dermatology
- Gastroenterology
- Hormone Therapy
- Neurology
- Obstetrics
- Oncology
- Pain Management
- Pediatrics
- Podiatry
- Psychiatry
- Pulmonary
- Respiratory
- Rheumatology
- Rx to OTC
- Sexual Dysfunction
- Smoking Cessation
- Urology
CTM works with large, mid-size and small companies in the
following areas:
- Pharmaceutical Companies
- Patient Recruitment Firms
- CRO's
- SMO's
- Individual Sites
- Call Centers
- Advertising Agencies
- Public Relations Companies
- Academic Medical Centers
To learn more about Clinical Trial Media, please visit our
website at www.clinicaltrialmedia.com.
You can also call Brian Feldman, CEO, at 516-470-0720, or email
him at
Brian@clinicaltrialmedia.com.
