Monday, June 13, 2016
The Pulse on Site Success by Christophe Berthoux
Our industry is inundated with new buzz words and concepts related to innovation, site centricity, patient centricity, patient affairs and patient engagement. It is commonplace to see new job titles and functions created to develop operational processes around these concepts. As clinical research sites, we have focused on understanding the patients we serve face-to-face every day. While the concept of patient centricity may once have been called “patient recruitment” or “patient retention,” these terms include the same elements as those found in the phrase “patient as a participant” emphasized today.