Corbett Clinical Trials

Facebook offers untapped potential in clinical trial recruitment

Wednesday, March 1, 2017

It’s no secret that difficulty recruit­ing patients can significantly delay a clinical trial. Our patient recruit­ment team at Corbett Clinical Tri­als recently struggled with this while identifying qualified patients for a rare metastatic cancer study. In order to identify prospective study patients who met the strict study entry criteria, we deployed a social media advertis­ing campaign that demonstrated the power of asking people to lend a help­ing hand.

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