BBK Worldwide

Research champions—Not your grandmother’s referring physicians

Tuesday, August 1, 2017

The changing ecosystem of clinical research—empowered by advances ranging from CRISPR Cas9 technology and genomic analysis of biomarkers to mechanobiology and predictive data monitor—calls us to reconsider the role of referring physicians in patient enrollment. These and other technologies will shift resources from the traditional investigative site model focused on a large number of sites enrolling many patients to a more networked model of sub-investigators focused on screening patients for specific biomarkers. 

[Read More]

Analysis: Services that ease site burden enhance clinical trial enrollment

Monday, June 19, 2017

BBK Worldwide, a clinical trial recruitment, engagement and technology company, has released results of a data analysis across a broad spectrum of trials. The findings confirm the premise that alleviating site staff of many of the mechanical aspects of clinical trial patient management allows more time for personal patient care, creating an enhanced clinical trial experience for patients and site staff alike. Results of the analysis show that patient-centric services have a positive impact on site staff satisfaction ratings and boost favorable opinions of clinical trial sponsors—the prelude to the coveted status of “sponsor of choice.”

[Read More]

Three Questions: Matt Kibby, BBK Worldwide

Monday, March 20, 2017

CWWeekly presents this biweekly feature as a spotlight on issues that executives in clinical research face. This week, writer Sony Salzman spoke with Matt Kibby, president of BBK Worldwide. Matt leads BBK’s technology group, which develops and integrates the company’s patient recruitment data systems to optimize studies for sponsors and CROs globally.

[Read More]

Fueling mHealth adoption to bridge the communications gap

Saturday, October 15, 2016

At last, mHealth is more widely recognized for its role in bridging big communications and data gaps across clinical research. From mobile apps to support study patients with tailored communications materials to wearable devices collecting much-needed data in real-time—mHealth has moved from hot trend to real world.

[Read More]

Beyond the buzzword: Patient centricity takes hold

Friday, July 1, 2016

Patient centricity has become a bit of an industry darling—the buzzword is everywhere. Thousands of articles, images and conference talks have been devoted to raising the patient-centric bar in an effort to elevate patient perspective and find better ways to incorporate the needs of patients and caregivers—all as a path to improved clinical research.

[Read More]

BBK Worldwide launches mobile app platform for community engagement

Tuesday, June 28, 2016

BBK Worldwide, a provider of patient recruitment and engagement technologies and services, has unveiled major updates to its mobile app platform. Powered by TrialCentralNet, a Patient Recruitment Management System (PRMS), the comprehensive mobile app platform allows any clinical research or healthcare organization, including sponsors, CROs and advocacy groups, to develop and utilize custom mobile apps in weeks instead of months, and at a small fraction of the cost of in-house development.

[Read More]