The Pulse on Patient Recruitment by Ashley Tointon
Over the last 20 years, the industry has focused on developing solutions to help streamline and accelerate the clinical trial process for two of the three main clinical trial stakeholders: sponsors/CROs and patients/volunteers.
As we are living in an era when technology deeply inhabits our day-to-day world as well as our workplace, it seems logical to consider what changes in technological demands mean to our clinical research practices.
My last two columns have focused on regional guidelines for clinical trial recruitment, to provide context for engaging in advanced targeting and acquisition methods—such as online advertising, search engine marketing and social media—to engage prospective participants.
The Pulse on Study Conduct by Elizabeth Weeks-Rowe
In the conduct of clinical trials, proper delegation of responsibilities to appropriately informed, experienced research staff is not merely encouraged, but required of the Principal Investigator (PI).