Pulse: Industry Perspectives

The regulatory landscape in South Korea and China

Tuesday, September 2, 2014

The Pulse on Global Trials by Matthew Howes

My last two columns have focused on regional guidelines for clinical trial recruitment, to provide context for engaging in advanced targeting and acquisition methods—such as online advertising, search engine marketing and social media—to engage prospective participants. 

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The regulatory landscape in the EMEA region

Monday, August 4, 2014

The Pulse on Global Trials by Matthew Howes

As innovations in global healthcare continue to be explored, there is a heightened urgency among industry professionals to understand the rules of clinical trial recruitment, how they vary by region and what they mean for using digital channels such as online advertising, search engine marketing and social media to engage prospective participants.

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