inVentiv Health Clinical, a global supplier of drug development services, has launched a web-based network to connect physicians interested in participating in late-stage research to appropriate clinical trials.

The inVentiv Physician Network (inVentivDocNet.com), a crowdsourcing tool, aims to help research sponsors accelerate study enrollment. It is part of inVentiv Health's broad strategic investment in innovation to speed clinical trials.

"We believe physicians will find this a valuable new channel for accessing 'real-world' research opportunities," said Jeff Trotter, inVentiv Health Clinical executive vice president—late stage. "The inVentiv Physician Network welcomes virtually any clinician who seeks to participate in observational research, including patient registries, safety surveillance programs, post-approval safety studies and other non-interventional and quality-of-life studies."

By joining the network, physicians can find research opportunities involving approved products used in everyday practice. Sponsors can access the busiest and most relevant practicing physicians for their studies, accelerating both site and patient enrollment. Together, physicians and sponsors can generate real-world information critically important in establishing the value of medical treatments and procedures.

The inVentiv Physician Network complements inVentiv Clinical Trial Recruitment Services (iCTRS), which use behavioral research, proprietary data and technology for feasibility, enrollment and recruitment; and Mytrus, in which inVentiv holds an equity stake, which has electronic informed consent.

inVentiv aims to enroll tens of thousands of physicians in the next year through an online promotional campaign aimed at practitioners in all therapeutic areas. The network enables physicians to stay abreast of late-stage research and discover studies that suit their patients and practices.

Visitors to the Physician Network web site can view a current list of studies available for participation. Once a member, physicians may select one or more studies and connect with the inVentiv Health Clinical team to qualify for participation.