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SCORR Marketing finalist in health care marketing competition

Monday, June 24, 2013 03:47 PM

SCORR Marketing is a finalist in the Medical Marketing and Media (MM&M) Awards, an award competition in the health care marketing industry.

SCORR is a finalist for work done on behalf of Theorem Clinical Research for the 2012 Drug Information Association Annual Meeting. SCORR developed a strategic branding program that included the trade show booth and campaign based around the theme, “Think Theorem.” SCORR arranged to have a living statue—an actor painted in bronze and posed as Auguste Rodin’s “The Thinker” sculpture—as a lead generation technique at the trade show exhibit.

SCORR also won two awards in the Thirtieth Annual Healthcare Advertising Awards, a national competition sponsored by the Healthcare Marketing Report, for the same work.

More than 100 independent industry judges representing a variety of disciplines and backgrounds within the health care marketing community completed two rounds of comprehensive scoring to determine the finalists.

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